Know your Brand
Your brand is your promise. It’s simply how you do things. Defining your brand means knowing who you are as a business and how you do business.
We start with a brand identity review to ensure your logos, colors, images and designs convey who you are immediately. There are precious few moments to get someone’s attention and get your message across. In the end it comes down to clarity of communication.
Know your audience
Who will use your site? Why will they use it? How will they use it? How will you attract new users? How will you ensure visitors come, stay, convert to users, and return again and again? Before we plan the site we ask who, why and how. This step is essential to constructing a purposeful site.
Know Your Objectives
To meet your audience building and conversion objectives, your site must function flawlessly for each user. Together we work out your use-cases which will determine the right tools to deploy and the order in which to deploy them. In turn this means staging the development in deliverable phases which controls costs and ensures your site performs as promised at each milestone.
Know your Tools
So much can be accomplished with off the shelf tools now, that seldom do small to medium companies require custom app development. Nowadays it’s all about integrations and integrations are all about knowing which apps do what best and play nicely with others. I bring the best tools together to create a user experience that only a few years ago was exclusive to major corporations.
Know your System
Once you have a beautiful site up and running, you need to know how to operate it. Frequently adding fresh content is the fuel to meeting your goals.
I won’t leave you in the lurch. I make sure that you are trained to use your site and know how to get the most out of it.